PPC & Landing Pages go Hand-In-Hand

When people are just getting into pay per click advertising they are often so excited to see traffic going to their site, that they don’t even think about whether it’s converting or not. As time progresses they start to realize, “who cares if people are going to my site, I’m not selling squat!”

That’s where landing pages come in. Because like a hotdog and a beer at a baseball game, pay per click and landing pages go hand in hand. Let me tell you why.

They Support Each Other

Sure you might convert some traffic if you are sending large amounts of visitors to your site. In fact, you could be converting a decent amount of traffic. But with a good landing page you can convert more traffic for less.

Read the rest of this entry »